Overview / How your branded app is published
How your company's branded (white-label) app gets published under your business on the App Store and Google Play — who does what, costs, and timeline.
Your business gets its own branded app — sometimes called a white-label app — on the App Store and Google Play, published under your business. OpenCourt builds, submits, and maintains it, but Apple and Google require the developer accounts to belong to the business that owns the app, so a few setup steps are yours. This page explains how the pieces fit together and who does what.
What you do vs what OpenCourt does
| Step | You (the company) | OpenCourt |
|---|---|---|
| Create the Apple & Google developer accounts | Yes — one time, we guide you | — |
| Pass identity and business verification (D-U-N-S, photo ID, Apple's call) | Yes | — |
| Pay the store fees (Apple $99/yr, Google $25 once) | Yes | — |
| Invite OpenCourt as admin and switch on automated publishing | Yes — a couple of clicks | — |
| Design, build, and brand the app | — | Yes |
| Submit to both stores and handle review | — | Yes |
| Ship updates and fixes | — | Yes |
| Keep the accounts in good standing (renewal card, new agreements) | Yes | We flag what we see |
Why the accounts have to be yours
Both stores tie an app to the legal business that provides it — verified by your registered entity name, a D-U-N-S number, and a government photo ID of an authorized person. A software vendor can't stand in for that. The upside: your company is the named developer (the "seller") on both stores, your branding is fully yours, and the app stays with you.
What it costs
- Apple: $99 per year, paid with your card.
- Google: $25 one time, paid with your card.
- No payout bank or tax forms — because payments in your app run through OpenCourt and Stripe, not the stores' in-app billing.
How long it takes
The long pole is the D-U-N-S number (the free business ID both stores require). If your company already has one, setup runs in a few days per store. If you need to request one, allow about a week through Apple’s lookup tool (up to 5 business days, plus 2 to sync) — or up to a month if requested directly from Dun & Bradstreet. Learn more about getting your D-U-N-S number here.
Set up your accounts
Use the two setup guides in this section to create your accounts and invite OpenCourt:
- Create your Apple Developer account and invite OpenCourt
- Create your Google Play account and invite OpenCourt
Once you're set up, see Common Questions (FAQ) for the two things that can take an app offline and how to prevent them.
Financial Reports and Bookkeeping
This article covers important context for facility owners and bookkeepers who use OpenCourt's financial reports for accounting and reconciliation purposes.
Get your D-U-N-S number
How to find or request your free D-U-N-S number — the business ID Apple and Google require to publish your branded (white-label) app.